Social bookmarking is another term that internet users should become familiar with if they are not already. It is a way of marking, sharing, finding, promoting and commenting on web content that has exploded in recent years. In some ways, social bookmarking is similar to regular browser-based bookmarking that so many people use to keep track of and access their favorite web sites. However, it has advantages that make it more dynamic than regular bookmarking.
When someone signs up with a bookmarking site, they create an account on which they can do various things to include bookmarking sites they like, tagging them with the information of their choosing, commenting and sharing. This makes social bookmarking much more public and gives it its name.
With the information saved online, it can be accessed by others (although there is the option of keeping the bookmarks private) and from any computer. The saving, sharing, ranking and other information people create when bookmarking complies an information base about sites on the web. This information can help people find the information they want in a way that is sometimes better than what is produced by the impersonal, computer-generated results of search engines.
With bookmarking so popular, it is increasingly used as a marketing tool. Social bookmarking toolbars often appear on sites to allow people to easily bookmark, share and comment. To bring attention to their sites, marketers also submit their sites, both manually and by using software, to as many bookmarking sites as possible.
Sites that are bookmarked appear at the beginning of the bookmarking site but are gradually pushed down as new sites appear. However, when sites receive good reviews from users, they can remain higher up for longer periods of time. Thus, a new site that many find appealing can gain a lot of traction when it is socially bookmarked. With these and other functions, social bookmarking is likely to keep growing in use and acceptance.
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